SJEĆATE LI SE “FILTERA 57”? Najpopularnije cigarete bivše Juge su bile obrnuto zapakovane, a razlog je genijalan
Čuveni “Filter 57″ u mekom pakovanju sa zelenom šrafurom. Cigarete 57 su posebne po tome što su okrenute “naopako“ tj. prilikom vađenja cigaretu ne hvatate za filter nego za njen gornji dio.
Radilo se o radničkim cigaretama pa su mehaničari, zidari i dr. mogli, uprkos prljavim rukama, da stave čist filter u usta. To je ono što zovemo jugoslovenskom genijalnošću.
Zbog takve vrste pakovanja, ove cigarete vrlo brzo su postale popularne među rastućom radničkom klasom u nekadašnjoj Jugoslaviji.
Filter 57 bio je prva filter cigareta na prostorima bivše Jugoslavije iz pogona tadašnje fabrike Tobačna Ljubljana iz Slovenije.
(Telegraf.rs)
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